Matt

Matthew Novick, appointed to Chief Financial Officer after serving as Interim CEO, joined the Magnetic team as vice president of finance and operations in August 2010 after spending the past six years in both finance and sales operations at AOL. While at AOL, Novick held numerous positions where he was charged with everything from analyzing sell-through rates and CPMs, to organizing sales expenditures and revenue. Most recently, he managed the national revenue forecast and sales compensation by developing a home-grown forecasting tool to integrate frontend and backend technologies and designed sales commission plans aimed at driving additional sales and the resulting revenue. Before AOL, Novick worked as a business consultant at IBM in the government projects group. He spends his spare time as a part-time operations manager for a 98-year-old family furniture business where he works on purchasing, advertising and increasing showroom utilization. Novick received his MBA in finance from NYU’s Stern School of Business and his BA in economics from The George Washington University.

 

Hold On To Customers Through Search Retargeting

Hold On To Customers Through Search Retargeting

There was an artsy little Robert DeNiro film that made a quick showing a couple years ago called What Just Happened. DeNiro plays a Hollywood independent film producer who’s trying to get a…

Looking For The Open Spaces In The LUMAscape

Looking For The Open Spaces In The LUMAscape

If you haven’t seen one, the LUMAscape is a PowerPoint slide gone into hyperspeed and designed to illustrate the complex landscape of digital marketing. Mastered by Terence Kawajafrom the LUMA Partners, the…