Dec 11, 2010 10:45-11:15am, St. Regis Deer Crest, Park City, Utah
From keywords to demographics to browsing and shopping behavior, there are myriad types of data that can be leveraged to create highly targeted audience segments.
And from publishers to third party data providers to internal CRM and inventory systems, there are myriad sources from which this data can be gathered. In this session, we’ll examine the various types and sources and discuss best practices for using data to better target and optimize search, social, and online media campaigns.
add photo of josh
CEO and Founder > Magnetic
Global Search Director > Omnicom
CEO > Performics
Senior Director of Product Management, Digital Advertising Solutions > Experian
Director of Product & Platform Strategy > BlueKai
VIDEO : DIGIDAY : On Media – Search Re-Targeting 101: How Advertisers Can Use Search Data Outside of the Search Engine
Dec 09, 2010 10-10:15am, The Crowne Plaza, Times Square, NY, NY
Video : http://www.ustream.tv/recorded/11339039
10:00am: Search Re-Targeting 101: How Advertisers Can Use Search Data Outside of the Search Engine
In this session, Magnetic CEO Josh Shatkin-Margolis will discuss the concept of search re-targeting, a practice that helps marketers target users in various stages of purchase funnel using search terms as key indicators of intent. Similar to re-marketing, search re-targeting helps SEM marketers reach users outside of the search engine – where 92% of a user’s time is spent.
Presenter: Magnetic CEO Josh Shatkin-Margolis
Dec 09, 2010 3-3:45pm, The Crowne Plaza, Times Square, NY, NY
Video : http://www.ustream.tv/recorded/11342454
Hitting The Moving Target: At no time in the past year has targeting technology been so prevalent and at the same time controversial. On Media will look at this promising and problematic capability from the buyer’s point of view.