In a recent webinar, Magnetic and comScore presented new data on search activity to provide marketers with a better understanding of search data and the true power of intent. Download the full presentation to learn how search data from beyond the search engine is becoming a valuable asset for search and display campaigns.
Key points covered in the webinar include:
– State of search activity across core search and non-search engines
– Value of non-search engines & their role in the consumer funnel
– Data opportunities afforded by retargeting
– Differentiation by vertical across non-search engines