Promo for Logo TV Show “Eden’s World”
Check out the recent promo I danced in for the new Logo TV show “Eden’s World” (premiering April 16th)
8 Watts is Loud Enough
Wattage The first thing we need to do is to have some basic technical knowledge drummed into our heads. We are going to use two different units in this discussion. Wattage…
Facebook’s Choice — Make History, Or Be History
*Orginally published in MarketingLand, March 2012* If I were a Facebook advertiser, I’d probably still be holding meetings and sending emails about how to strategize around Facebook’s marketing conference late last month….
Tips for Visiting National Parks
Some of my favorite tips for national parks: 1. When visiting Yosemite National Park in California, be sure to venture outside of Yosemite Valley. There are fantastic hikes in the…
The Raspberry Pi
The “Raspberry Pi” is a $35 computer that has been developed over the last few years to be sold into education, and the developing world. The Raspberry Pi is by…
Roadster Shots – Pictures of my R1200R
Parked in front of a cafe in Branford, CT At Montauk Lighthouse Two European Naked Bikes Separated by 30 Years Campsite at the 2011 BMW OMA Rally…
Fender Telecaster & Software Design
Late last night I pulled out my Tele from its case and started to practicse some scales. It occurred to me that the guitar I was holding has not changed…
π Day
What is π? By definition, π is the ratio of the circumference of a circle to its diameter. π is always the same number, no matter which circle you use…
Install Octopress on Lion
After upgrading to Lion (MacOS X 10.7.3) I encountered a few problems getting Octopress running. The problems I had encountered are due to Lion switching to LLVM-GCC from the default…
Mojave Desert at Joshua Tree National Park
Hiking through the Mojave Desert at Joshua Tree National Park in California
How To Use Search Retargeting Data for Site Retargeting
Sometimes the devil is in the details. That’s definitely the case with search data and search retargeting. Search data is the basis of search retargeting. But it is also the…
Check out my apartment on HGTV!
Me and the Julester hosting our HGTV episode a few years ago. The apartment has made quite a few changes since then
Life’s A Beach: 10 Nautical Inspired Finds To Get Your Boat A Rockin!
With one of the coldest winters behind us, and a spring that has not quite ‘sprung’, my fellow New Yorkers are ready for some serious summer sun. From anchor notecards…
Those Summer Nights
Portland, Oregon based Pigeon Toe Ceramics is taking Scandinavian design to a new level with some visually stunning ceramic peices. The final product is one-of-a-kind inspiration for a modern home. Kerr Mason…
The Return Of The Publishing Genius
**Originally published on Marketing Land** There’s nothing like a white-hot economy, or a white-hot sector, to create marketing geniuses. Notice that there are a lot of well-known social media geniuses…
Bringing Order to Sequence in Search Retargeting
Last month, we started looking at the types of keywords that make search retargeting campaigns work. This week, we’re going to dive in even deeper by exploring the importance ofsequence in searches and…
Retail buyers search on generic versus branded keywords
Recent research from GroupM Search suggests that retail brands should develop marketing strategies to reach buyers through generic search terms. The 13 month study provided an in-depth look at the…
Grinnell Glacier
12 hour hike to Grinnell Glacier at Glacier National Park in Montana
Following up with Super Bowl Searchers
This year’s Super Bowl commercials were a driving force behind top internet searches -this is easily discovered by a simple peek at Google Trends (see below). In many cases, searchers…
Brand Ad Spending to Pass Search in 2012
Digiday and Vizu Report: Online Brand Advertising 2012 Outlook Consumers are migrating online at a rapid pace, and this year brand marketers are predicted to follow their lead. While online…
GS Shots – Pictures of my R1200GSA
Just picked up from Max-BMW in CT with a stop at my parents house in CT GSA at its new home in Brooklyn, alongside its R1200R Sibling 2011…
Slow Start to Everything
Well, this is embarrassing. We were supposed to sail away to Bermuda right after a big party at Pier 66 on Saturday, November 6th. And the crew was supposed…
Understanding Keywords In Search Retargeting
Its one thing to know what search retargeting is, but it’s another to understand how to make search retargeting work. At the heart of search retargeting are keywords (AKA –…
From Search Retargeting to Social Change
Magnetic’s Meg Maginnis, a Founding Member of NYC Organization Sumeria Group Focuses on Social Change Do you have a Magnetic personality? Meg Maginnis, Account Manager for Business Development at Magnetic, certainly does….
Kenai Fjords National Park
Dogsledding at Kenai Fjords National Park in Alaska
Magnetic Dodgeball Team Remains Undefeated
In their first games of the season, Magnetic’s Dodgeball team left the court undefeated. Stay tuned throughout the season as they raise money for the Big Brother Big Sister foundation,…
Interactive Marketing Trends Point to Search Retargeting
While TV remains the king of ad spending, Interactive Marketing is predicted to overtake its throne by 2016. According to Forrester, investments in digital (this includes search marketing, display advertising,…
Reality Online: Keeping Up with the Searchers
NetPlus CEO Robin Neifield recently shared with me her take on how marketers are keeping up with the evolution of the search marketing channel and the latest “searcher” trends. Here’s…
Magnetic Launches Search Retargeting Report
As the future of digital advertising continues to develop, Magnetic today released a report titled “The Future is Now,” a market analysis that explores the changes taking place in the digital…
A Day in the Life of Lenny
Check out my Halloween costume – my favorite sandwich guy
In Digital Advertising, “Only the Smart Will Survive…”
In the most recent installment of the “All Marketers are Geniuses” series, Magnetic founder, Josh Shatkin-Margolis, sits down with the VP of Media Technology and Analytics at Fuor Digital, Josh Dreller,…
Bike Ride Through Mantauk
Here’s one of my favorites pictures from a bike ride in Montauk:
Advertising Week 2011: The Importance of Data and Storytelling
As the eighth annual Advertising Week comes to a close, a few themes remain clear: despite the recent economic downturn, advertising dollars are flowing, media innovation is expanding, and new marketing…
Co-Founder of Questus Calls for a New Focus in Advertising
In the latest installment of the “All Marketers are Geniuses” series, Magnetic founder, Josh Shatkin-Margolis, attempts to further understand the challenges and changes that are currently taking place in the…
How To Host a Terrarium Making Party
It’s a little embarrassing to admit the amount of love I have for the recent terrarium craze. And you don’t need a green thumb to share this excitement with your…
Trendy Tot
Ferm Living is making me wish I was a kid again. Or that I had a kid. Or that I stole a kid from Toys R Us.
Something Fishy
Thomas Paul has launched his new nautical line and I can’t get enough of the Octopus. The throw is 50”x70” and reversible: $350 at Velocity. Shower curtain is 72”x72” on hand screened…
Basket Case
The Wright’s Peak Wire Storage unit looks to be modeled after the swim baskets I constantly see at the flea markets around Brooklyn. If only I had a big enough bathroom. 48…
Jar Light
San Fran based designers Tehrani Baylis Design are dishing out a Weck canning jar pendant (appropriately named ‘Jar Light’). They are made from recycled glass and come on a made-to-order basis. Dining rooms…
Sailing Ondine: Launch Party Video
Whether you made it or not to the cold November night when we “left” Manhattan, you should check out this video put together by Gary Philip and his crew over…
Today is the day I die
OK. So that’s definitely over the top. But today is my last day of work and what do I find myself worrying about? Updating my LinkedIn profile: What is…
