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Featured Stories
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Magnetic Wows with Entertainment: AdAge’s Digital Cocktail
18 April 2012 8:22 PM | No Commentsshare: Recommend on Facebook Share on Linkedin Tweet about it
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Group M: Digital Ad Spend Up 16 Percent in 2011
13 April 2012 4:48 PM | No Commentsshare: Recommend on Facebook Share on Linkedin Tweet about it
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What does big data mean to you?
12 April 2012 8:28 PM | No Commentsshare: Recommend on Facebook Share on Linkedin Tweet about it
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Beyond Search Engines: The Brave New World of Retargeting Data
05 April 2012 8:32 PM | No Commentsshare: Recommend on Facebook Share on Linkedin Tweet about it
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ad:tech video interview: James Green from Magnetic on search and search ads
05 April 2012 6:15 PM | No Commentsshare: Recommend on Facebook Share on Linkedin Tweet about it
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Retargeting Archive
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What does big data mean to you?
Posted on April 12, 2012 | No CommentsI recently participated on a panel at Brand Innovators E-commerce. The title of the panel was “Big Data Meets E-commerce,” moderated by Mike Peralta, COO at MediaMath, and it included... -
Beyond Search Engines: The Brave New World of Retargeting Data
Posted on April 5, 2012 | No CommentsIn a recent webinar, Magnetic and comScore presented new data on search activity to provide marketers with a better understanding of search data and the true power of intent. Download... -
Magnetic is Coming to San Francisco
Posted on March 5, 2012 | No CommentsMagnetic’s CEO, James Green will be speaking at two conferences in San Francisco during the week of April 2-6, 2012. While Magnetic continues to focus on search retargeting, James will... -
The Return Of The Publishing Genius
Posted on February 25, 2012 | No Comments**Originally published on Marketing Land** There’s nothing like a white-hot economy, or a white-hot sector, to create marketing geniuses. Notice that there are a lot of well-known social media geniuses...Continue Reading...
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Following up with Super Bowl Searchers
Posted on February 10, 2012 | No CommentsThis year’s Super Bowl commercials were a driving force behind top internet searches -this is easily discovered by a simple peek at Google Trends (see below). In many cases, searchers... -
Hold On To Customers Through Search Retargeting
Posted on January 20, 2012 | No CommentsThere was an artsy little Robert DeNiro film that made a quick showing a couple years ago called What Just Happened. DeNiro plays a Hollywood independent film producer who’s trying to get a... -
Understanding Keywords In Search Retargeting
Posted on January 18, 2012 | No CommentsIts one thing to know what search retargeting is, but it’s another to understand how to make search retargeting work. At the heart of search retargeting are keywords (AKA –... -
Panel Video: Search Insider Summit
Posted on December 21, 2011 | No CommentsAt this year’s Search Insider Summit, Magnetic CEO James Green discussed with fellow panelists how to apply the performance of search to display advertising. Check out the panel video, where...Continue Reading...
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Reality Online: Keeping Up with the Searchers
Posted on December 7, 2011 | No CommentsNetPlus CEO Robin Neifield recently shared with me her take on how marketers are keeping up with the evolution of the search marketing channel and the latest “searcher” trends. Here’s...Continue Reading...
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Magnetic Launches Search Retargeting Report
Posted on November 18, 2011 | No CommentsAs the future of digital advertising continues to develop, Magnetic today released a report titled “The Future is Now,” a market analysis that explores the changes taking place in the digital...