OMMA Behavioral – Panel: “Re-Thinking Re-Targeting” (Video)

Jul 21, 2010 3:45-4:30pm, Hilton San Francisco Uniqon Square

Video of event

Re-targeting continues to be the tried and true workhorse of behavioral targeting. Tagging and retrieving someone who has already shown an interest in your business is about as simple a use of the BT model as it gets. But it is not so simple any more, and like everything else in this complex ad economy, re-targeting too is in for a upgrade.
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