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Featured Stories
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Magnetic Wows with Entertainment: AdAge’s Digital Cocktail
18 April 2012 8:22 PM | No Commentsshare: Recommend on Facebook Share on Linkedin Tweet about it
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Group M: Digital Ad Spend Up 16 Percent in 2011
13 April 2012 4:48 PM | No Commentsshare: Recommend on Facebook Share on Linkedin Tweet about it
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What does big data mean to you?
12 April 2012 8:28 PM | No Commentsshare: Recommend on Facebook Share on Linkedin Tweet about it
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Beyond Search Engines: The Brave New World of Retargeting Data
05 April 2012 8:32 PM | No Commentsshare: Recommend on Facebook Share on Linkedin Tweet about it
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ad:tech video interview: James Green from Magnetic on search and search ads
05 April 2012 6:15 PM | No Commentsshare: Recommend on Facebook Share on Linkedin Tweet about it
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Advertising Archive
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Magnetic Wows with Entertainment: AdAge’s Digital Cocktail
Posted on April 18, 2012 | No CommentsLast night, at the 2012 AdAge Digital Conference in NYC, attendees closed out the day at a special cocktail hour sponsored by Magnetic. So, what made the night so special?... -
Group M: Digital Ad Spend Up 16 Percent in 2011
Posted on April 13, 2012 | No CommentsRecent research from Group M shows that global Internet ad spending rose to $84.8 billion in 2011 – a 16% increase from 2010. This year, the media agency predicts this... -
What does big data mean to you?
Posted on April 12, 2012 | No CommentsI recently participated on a panel at Brand Innovators E-commerce. The title of the panel was “Big Data Meets E-commerce,” moderated by Mike Peralta, COO at MediaMath, and it included... -
Beyond Search Engines: The Brave New World of Retargeting Data
Posted on April 5, 2012 | No CommentsIn a recent webinar, Magnetic and comScore presented new data on search activity to provide marketers with a better understanding of search data and the true power of intent. Download... -
ad:tech video interview: James Green from Magnetic on search and search ads
Posted on April 5, 2012 | No CommentsMagnetic’s CEO James Green talked with Allvoices at ad:tech about search retargeting and his predictions for tech advertising in 2012. share: Recommend on Facebook Share on Linkedin Tweet about it -
Google: Evil or Not?
Posted on March 28, 2012 | No CommentsA recent story surfaced on Gizmodo called “The Case Against Google.” It sheds light on the search giant’s dark side. Here’s a brief except: At some point in the recent...Continue Reading...
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Facebook’s Choice — Make History, Or Be History
Posted on March 27, 2012 | No Comments*Orginally published in MarketingLand, March 2012* If I were a Facebook advertiser, I’d probably still be holding meetings and sending emails about how to strategize around Facebook’s marketing conference late last month....Continue Reading...
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James Green to Speak at Top Industry Events in April
Posted on March 27, 2012 | No CommentsMagnetic’s CEO, James Green, is scheduled to speak at key industry events in April, Marketwire announced today. According to Marketwire, Green will “address key issues and opportunities facing digital marketers...Continue Reading...
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How To Use Search Retargeting Data for Site Retargeting
Posted on March 7, 2012 | No CommentsSometimes the devil is in the details. That’s definitely the case with search data and search retargeting. Search data is the basis of search retargeting. But it is also the... -
Magnetic is Coming to San Francisco
Posted on March 5, 2012 | No CommentsMagnetic’s CEO, James Green will be speaking at two conferences in San Francisco during the week of April 2-6, 2012. While Magnetic continues to focus on search retargeting, James will...