Harnessing the power of search outside the search engine.
Magnetic™ is search re-targeting. The Magnetic data marketplace empowers advertisers and publishers to use search data as the key indicator of intent and re-target campaigns to the most relevant audience online. With more than 270 million search profiles, Magnetic significantly lifts the value of media and improves campaign performance.
“Advertisers are looking for innovators that can take the effectiveness of search and translate it to display,” said Michael Cassidy, CEO of Undertone Networks. “Our work with Magnetic gives agencies and marketers that capability and applies it to brand building on high quality sites online.”
NEWS & EVENTS
- Aug 14, 2010
- BrightRoll Links with Magnetic to Bring Search Engine Retargeting to Online Video Ads (Video)
- Aug 13, 2010
- Search Agency Update - What Are Companies Up To?
- Aug 12, 2010
- BrightRoll's Tod Scarodoti on a New Video Ad Exchange, the Power of Retargeted Video Ads (Video)
- Aug 11, 2010
- BrightRoll Exchange (BRX) and data exchange Magnetic announced a partnership
- Aug 10, 2010
- BrightRoll and other Video Ad Networks Partner with Magnetic to Leverage Search Re-Targeting and Optimize Performance of Video Ads