• James Green Speaks Out at Search Insider Summit

  At this year’s Search Insider Summit, Magnetic CEO James Green joined the panel Performance Display, The New Search and discussed with fellow panelists how to apply the performance of search to display advertising.

  Check out the panel video, where industry leaders converse about the developing role that data plays in a campaign’s performance.

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• Understanding Keywords in Search Retargeting

  In a new article on Search Engine Land, Magnetic’s Aaron Doades, Director of Product Management, analyzes keyword level targeting and how it differs from search engine marketing to display advertising.

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• Display’s The Thing

  In his latest article Display’s The Thing, Magnetic CEO James Green talks about why display advertising in on track to be the hottest area of internet marketing.

  Check out the full article on MarketingLand, where James discusses the anticipated movement of search dollars to digital display.

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• Download: The Future is Now

  Today, digital channels are experiencing hyper-innovation. Yet, although SEM still gets a brand closer to the purchasing decision than other medium, taken on its own it lacks a futuristic vision. “The Future is Now” whitepaper takes a detailed look at how the digital marketing landscape is changing, arguing that search retargeting is the future of search. Download now.

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• All Marketers Are Geniuses

  Check out the latest installment of All Marketers Are Geniuses on iMedia Connection. Magnetic CEO James Green sits down with NetPlus CEO Robin Neifield to discuss the latest trends taking place in search marketing and how their clients are planning for this holiday season.

  Check out the Q&A and stay tuned for  more interviews in the All Marketers Are Geniuses series.

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