James Green, CEO at Magnetic and contributing MarketingLand columnist, talks about why display advertising is on track to be the hottest area of internet marketing in his latest article — Display’s the Thing.
One source comes from Forrester, which anticipates that search spending will shift to digital display. This is a result of high PPC for paid search and the rise of biddable display media. Forrester also predicts that display will account for 36% of interactive spend in five years.
Interestingly enough, James also credits Google as a viable source for the future of display. The proof is in the pudding — Google, which is the king of keyword search and AdWords, is now focused on display ads and mobile. James claims “Google’s reliance on display ads for growth speaks volumes.”
Visit “Display’s the Thing” on MarketingLand for the complete story.