At this year’s Search Insider Summit, Magnetic CEO James Green discussed with fellow panelists how to apply the performance of search to display advertising. Check out the panel video, where industry leaders converse about the developing role that data plays in a campaign’s performance.
Evolution of Search: Integration Across Digital Channels
In the latest installment of “All Marketers Are Geniuses,” Magnetic CEO James Green sits down with NetPlus CEO Robin Neifield to discuss the latest trends taking place in search marketing. Robin shared with Magnetic her take on how the search experience is changing for “searchers” and how this will impact digital advertising strategies. This recent segment, titled “Keeping up With the ...
As the future of digital advertising continues to develop, Magnetic today released a report titled “The Future is Now,” a market analysis that explores the changes taking place in the digital industry by specifically looking at the growth of display advertising and search. The report, which includes insights from top digital experts and industry leaders, is ...
Introducing the new cast of Mad Men, featuring Nicole, Patrick, Cory, Jon & Bennett:
Magnetic, the leader in search retargeting, has named James Green as Chief Executive Officer. The industry veteran has over two decades of executive experience within digital companies, and has successfully led four companies to acquisition as CEO. His experience includes CEO posts at Giant Realm, PVI, and Giant Bear, and high level roles with Disney, Pixar and 24/7 Real Media. Green will ...
Search retargeting leader Magnetic has released insights across retail clients. The campaign examples, which included a major department store, an established online retailer, and a large gift retailer, highlighted performance metrics that far exceeded campaign goals for each advertiser. With the most crucial season for e-commerce revenue upon us, brand marketers are pressed to formulate effective retail campaign strategies. According to Alan Osetek, President, Resolution ...
As the eighth annual Advertising Week comes to a close, a few themes remain clear: despite the recent economic downturn, advertising dollars are flowing, media innovation is expanding, and new marketing techniques are governing the future of the industry. In a recent Wall Street Journal article titled "Data and Storytelling Come Together at Advertising Week," blogger Ty McMahan recaps one ...
Happy Birthday, Google! The search engine celebrated its 13th birthday last week, marking a year of growth spurts and growing pains. Search Engine Watch rounds up the top 12 Google stories from the past year, including the launch of Google +, antitrust scrutiny, and Android innovations. As Google enters its teenage years, there's one story is of top interest; ...
At OMMA Global NYC, Magnetic joined the panel, Is the Future of Search about Personalization?. The discussion was centered around how search is evolving -- this includes areas of search retargeting, social search, new algorithms and behavioral data. While the panel of experts generally agreed that search represents the highest form of intent, there was disagreement about where ...
Magnetic, the leader in search retargeting, sponsored iMedia's September Brand Summit, "Digital Marketing at Scale: Going Big in 2012." The Summit shared with marketer's the key to achieving brand performance through digital advertising. The cocktail hour was hosted by Magnetic and featured a special punch, titled, "Magnetic, Drink the Kool-aid." Check out some of the pics below:
Connect with Magnetic
