Investment in Search Retargeting Leader Will Further Accelerate Growth and Enhance Product Innovation New York, NY— June 7, 2012— Magnetic (www.magnetic.com), the leader in search retargeting, today announced an investment of $10 million in Series B funding, led by private equity firm Edison Ventures. Other participating investors include IA Capital Partners, NYC Seed, NYC Investment Fund, Jonathan ...
New York, NY—March 28, 2012— Search retargeting leader Magnetic today announced that it has named Soo Jin Oh as its new vice president of advertising operations. With over nine years of industry experience, Soo Jin will be primarily responsible for managing Magnetic’s yield and optimization team. In this role, Oh will focus on strategic direction of Magnetic advertising platforms, media ...
This year’s Super Bowl commercials were a driving force behind top internet searches -this is easily discovered by a simple peek at Google Trends (see below). In many cases, searchers were seeking the ads – in other cases, they were seeking the brands directly. Did Super Bowl advertisers do everything they could to capitalize on this search interest? In a
Digiday and Vizu Report: Online Brand Advertising 2012 Outlook Consumers are migrating online at a rapid pace, and this year brand marketers are predicted to follow their lead. While online marketing budgets have traditionally been devoted to direct response advertising, a recent report from DigiDay shows that 2012 may be a year of change -- brand advertising ...
James Green, CEO at Magnetic and contributing MarketingLand columnist, talks about why display advertising is on track to be the hottest area of internet marketing in his latest article -- Display's the Thing. One source comes from Forrester, which anticipates that search spending will shift to digital display. This is a result of high PPC for paid search and the ...
Its one thing to know what search retargeting is, but it’s another to understand how to make search retargeting work. At the heart of search retargeting are keywords (AKA – search data). In a new article on Search Engine Land, Magnetic’s Aaron Doades, Director of Product Management, analyzes keyword level targeting and how it differs from search engine marketing to ...
Magnetic's Meg Maginnis, a Founding Member of NYC Organization Sumeria Group Focuses on Social Change Do you have a Magnetic personality? Meg Maginnis, Account Manager for Business Development at Magnetic, certainly does. Meg is one of the founding members of Sumeria Group, an organization that 'uses social engagement to achieve social change.' Through mentor programs and city-wide events aimed at young ...
In their first games of the season, Magnetic's Dodgeball team left the court undefeated. Stay tuned throughout the season as they raise money for the Big Brother Big Sister foundation, and work their way to the playoffs! Check out a few pics of the team in action...
While TV remains the king of ad spending, Interactive Marketing is predicted to overtake its throne by 2016. According to Forrester, investments in digital (this includes search marketing, display advertising, email marketing, mobile marketing, and social media) will climb to $77 billion and represent 26% of all advertising. What role do Search and Display play in the predicted growth of Interactive Marketing spend?
At this year’s Search Insider Summit, Magnetic CEO James Green discussed with fellow panelists how to apply the performance of search to display advertising. Check out the panel video, where industry leaders converse about the developing role that data plays in a campaign’s performance.
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