This year’s Super Bowl commercials were a driving force behind top internet searches -this is easily discovered by a simple peek at Google Trends (see below). In many cases, searchers were seeking the ads – in other cases, they were seeking the brands directly. Did Super Bowl advertisers do everything they could to capitalize on this search interest? In a
Digiday and Vizu Report: Online Brand Advertising 2012 Outlook Consumers are migrating online at a rapid pace, and this year brand marketers are predicted to follow their lead. While online marketing budgets have traditionally been devoted to direct response advertising, a recent report from DigiDay shows that 2012 may be a year of change -- brand advertising ...
James Green, CEO at Magnetic and contributing MarketingLand columnist, talks about why display advertising is on track to be the hottest area of internet marketing in his latest article -- Display's the Thing. One source comes from Forrester, which anticipates that search spending will shift to digital display. This is a result of high PPC for paid search and the ...
Its one thing to know what search retargeting is, but it’s another to understand how to make search retargeting work. At the heart of search retargeting are keywords (AKA – search data). In a new article on Search Engine Land, Magnetic’s Aaron Doades, Director of Product Management, analyzes keyword level targeting and how it differs from search engine marketing to ...
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