On the evening of 11.12.13, Magnetic welcomed Chicago’s top digital ad execs to Interactive Insiders for an exclusive evening of cocktails, dinner, and lively discussions at David Burke’s Primehouse. Our guests represented a diverse cross section of digital marketers in the Chicago area, all with a shared interest in the evening’s focal point, “Embracing the Dynamics of Multi-Screen Consumers.”
The expert hosts included Magnetic’s CEO, James Green, Josh Dreller from Kenshoo, and Kalyana Prattipati from Accuen. Each speaker contributed a unique view on the evening’s topic and helped incite meaningful discussions around current challenges and potential solutions. Dreller kicked off the evening with insight into the growth of multi-screen engagement, sharing proprietary research from Kenshoo on the “Three World Screen.” This sparked a lively debate regarding shopping behaviors across screens, with a particular focus on mobile devices. Prattipati then transitioned into an engaging conversation on how marketers can embrace the new multi-screen ecosystem. Green closed the evening by sharing insight on potential solutions for measurement across screens, and why marketers need attribution modeling now more than ever.
Stay tuned for our future events coming to a city near you!