How Small Businesses Can Capitalize on Online Marketing with Retargeting

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Magnetic’s CEO, James Green, contributed to the AMEX Open Forum article “How to Build a Bridge Between Your Online and Offline Traffic,” which focused on how marketers can bridge their marketing efforts for Small Business Saturday. James suggested to “be prepared” by identifying what you want to promote, and to begin nurturing your prospects right away. “Timing means everything when it comes to getting in front of your customers,” he said in the piece.

“Aiming locally” is another technique James offered, and suggested using hyper-local advertising techniques, such as geo-fencing. “Research shows a large majority of consumers searching online for information about purchases want ads customized to their local surroundings,” he said in the article.

View the entire article here.

 

Attribution Revolution: The Mobile Series in Boston

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Last week, Magnetic hosted Attribution Revolution: The Mobile Series at Boston’s GEM Kitchen & Lounge. Attribution Revolution is an engaging series of panel events addressing key topics and challenges that currently affect the digital media landscape. Our panel’s discussions centered around mobile challenges and opportunities for marketers, including cross-device targeting, tailoring the user experience for mobile, and the importance of incorporating all devices into your attribution model.

The panel included:

Moderator:
James Green, CEO, Magnetic

Panelists:
Paul Pellmen, Head of Adometry, Google
Dwight Crow, Product Manager for Direct Response Advertising, Facebook
Vivian Chang, General Manager/Vice President of Technology Business, Tapad
Ed Haslam, SVP of Marketing, PlaceIQ

Twitter was alive with activity from the night. Here are some of the posts quoting the panelists:

  • “Cross-device strategy vs. mobile strategy: mobile isn’t a strategy, it’s a tactic…”
  • “79% of people are on a second screen while watching TV…”
  • “It’s no longer a linear path…you have to think about where the user is on their devices…”
  • “With cross-device, mobile drives the same amount of revenue as standard display – the conversion is just happening elsewhere…”
  • “Using last event attribution is no longer accurate…”

See the full panel video and pictures below:

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Magnetic’s Party @ The Painted Pin in Atlanta

Magnetic held a party for our Atlanta clients at The Painted Pin, in Atlanta, this past week. It was an awesome night of pins, pints and partying. There was an open bar, food, bowling gear and fun prizes. Everyone brought their competitive spirit and had a “ball”!

Below are some pictures from the great night:


The Holiday Rush: Ins and Outs of Technology Search Trends

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The holiday season is a mad dash for retailers to attract consumers. Magnetic’s search data, collected across shopping comparison, product review and e-commerce sites, showed spikes in technology search tendencies.

According to the Consumer Electronics Association (CEA), the 2014 holiday season will see the highest levels of consumer spending on electronics, increasing spending by 2.5% since last year.

Click on Magnetic’s infographic below for more insights!

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Magnetic and Tapad Partnership Allows Brands to Reach Users Across Screens

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Magnetic has partnered with Tapad to power search retargeting across devices. With Tapad’s Device Graph Access™, Magnetic’s online search data and media platform will enable marketers to reach consumers based on unified, cross-screen behaviors and to reach the same user with relevant advertising, regardless of their physical location or device.

How mobile retargeting works:

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Magnetic is the only search retargeting company to partner with Tapad and will now be the first to support cross-device retargeting using search intent. “Mobile adds an entirely new dimension to the customer journey, which has already become a vital part of the media mix,” said James Green, CEO of Magnetic. “Our partnership with Tapad allows Magnetic to reach the right audience everywhere based on search intent, regardless of their device.”

Click here to view the full press release.

 

2014 Holiday Season: Rules of Attraction

Rules of Attraction thumbBefore retailers can convert customers, they must first attract them. This is becoming a lost art, but search retargeting can provide the data and customer strategy to restore it – just in time for the holiday sales season of 2014.

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As the leader in search retargeting, Magnetic enables marketers to attract new prospects and retain current customers by combining the power of intent data with digital advertising. Download your copy of Rules of Attraction today!

Magnetic Survives First Ever SnowMAGeddon!

Over the weekend of March 7-9, the Magnetic team in Los Angeles hosted a weekend getaway for a group of stellar agency clients at Mammoth Mountain. The lively bunch enjoyed a festive bus ride up to Mammoth, beautiful conditions at the slopes and even a Saturday night Mardi Gras dinner bash to top it all off!

Thanks to our trusty Go Pros, some epic highlights from the weekend’s escapades are captured for your enjoyment:

Thanks for joining us! For more info on upcoming Magnetic events, check out our website.

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Interactive Insiders Chicago 11.12.13

On the evening of 11.12.13, Magnetic welcomed Chicago’s top digital ad execs to Interactive Insiders for an exclusive evening of cocktails, dinner, and lively discussions at David Burke’s Primehouse. Our guests represented a diverse cross section of digital marketers in the Chicago area, all with a shared interest in the evening’s focal point, “Embracing the Dynamics of Multi-Screen Consumers.”

The expert hosts included Magnetic’s CEO, James Green, Josh Dreller from Kenshoo, and Kalyana Prattipati from Accuen. Each speaker contributed a unique view on the evening’s topic and helped incite meaningful discussions around current challenges and potential solutions. Dreller kicked off the evening with insight into the growth of multi-screen engagement, sharing proprietary research from Kenshoo on the “Three World Screen.” This sparked a lively debate regarding shopping behaviors across screens, with a particular focus on mobile devices. Prattipati then transitioned into an engaging conversation on how marketers can embrace the new multi-screen ecosystem. Green closed the evening by sharing insight on potential solutions for measurement across screens, and why marketers need attribution modeling now more than ever.

Stay tuned for our future events coming to a city near you!

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Magnetic Hits the Slopes @ Search Insider Summit

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Get ready for some fun competition on the slopes at this year’s Search Insider Summit, December 2013!

Magnetic is sponsoring the first-ever ski competition Search Insider Summit (SIS) at Park City, Utah’s Deer Valley Resort December 8-11!

We welcome skiers of all levels to join us for two days of competition down Deer Valley’s famed Nastar race hill and throughout Deer Valley’s Ski Resort (#1 ski resort in North America by the readers of SKI Magazine).

We’ll film the entire competition with our own video crew and equip competitors with G0-Pro cameras to record their individual runs. Afterwards we’ll review all footage in order to award prizes to the winners across our unique and fun categories: Fastest, Best Wipeout, Best Ski Run, Best Form, Most Original Style and more! Winners will be announced at the Magnetic-sponsored SIS cocktail party on Tuesday, December 10th @ 6:30pm.

If you plan to attend this winter’s Mediapost Search Insider Summit, be sure to check back with us on more details for the competition!

Confirmed attendees for this year’s Search Insider Summit event include brand marketing executives from Unilever, IBM, Expedia, Walmart, Experian, AARP, Best Western, The Home Depot, Williams Sonoma and more.

See you on the slopes!