Last week’s (10/9/13) Attribution Revolution event at the Gansevoort Park Ave was a huge success (check our Instagram), with a great turnout and notable press coverage. AdExchanger covered the event and even transcribed some of our panelists’ key takeaways. Here’s a snippet:
A panel covering RTB and “viewability” played to a packed room atop the Gansevoort Park Hotel in New York last night.What commenced was a (congenially heated, at times) meeting of the minds between James Green, CEO of Magnetic; Anne Hunter, SVP of global marketing strategy at comScore; Brian Gleason, managing director, North America, Xaxis; David Hahn, SVP of product management, Integral Ad Science; and Walter Knapp, COO of Federated Media Publishing. Magnetic hosted the event. According to recent figures published by eMarketer, marketers will spend some $3.34 billion on real-time bidded ads this year. With 65 million websites in the world, the ability to buy inventory programmatically “gives marketers the ability to take the guesswork” out of the equation, Gleason said. However, “understanding who the user is and what the end action we want out of that interaction is key.” To increase the performance of RTB, understanding viewable ad impressions and the inherent obstacles – from weeding out nonhuman traffic and botnets to uncovering hidden or otherwise obfuscated ad impressions – is the challenge at hand for both buyers and sellers. The wide-ranging panel, called “The Attribution Revolution 2.0,” touched on viewable ad accreditation and instating data quality measures as a buffer against fraud, among other things.
Here’s our Attribution Revolution sizzle reel, also accessible on Magnetic’s YouTube Channel:
We’re looking very forward to similarly successful events in SF and LA next week! Our event is exclusively geared towards top brand marketers and agencies, featuring cocktails, networking and hors d’oeuvre along with our expert panel presentation. Request your invite today! See you on the West Coast!