Internet Ad Spending Continues to Grow

The numbers are in, and they look good.  Internet Ad spending grew 22% in 2011 to $31.7 billion, according to the latest data from IAB.  In Q4, online ad spending hit nearly $9 billion, up an incredible 14.7% from Q3.

 

Bennett Nayer, Account Executive at Magnetic, commented on the findings:

“It’s really no surprise that digital spend continues to increase, especially in the search and mobile categories. With a strengthening economy and increasing retail sales, people are more in-market than ever. That intent is being captured with search, big and small data for targeted display, and ever-increasing smartphone and tablet purchases. Once we see more and more TV move online, targeted video will probably help digital ad spend outrank broadcast.”

For the full article, please click here.

 

 

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