Target plans to challenge their competitors and win over consumers with free shipping this holiday season.
“The free shipping “raises pressure on Target’s rivals to match the offer, increasingly a requirement for shoppers to make purchases online,” observes Paul Ziobro in the Wall Street Journal. “A study by advisory firm Deloitte found that up to 60% of online shoppers abandon their shopping carts due to unexpected costs, including shipping.” View the full article on MarketingLand
What are you doing from 10:00pm – 4:00am? New data from Google shows that one third of you are online shopping.
“Shoppers are also spending more time consulting more sources before making a decision. In 2010, shoppers used an average of five sources of information before purchasing, but that has more than doubled, with shoppers consulting at least 12 sources last year. This means that October through November has become a crucial period for retailers to reach shoppers online, being present with offers, information, how-tos and content.” Learn more from Google
With 56% of consumers shopping online, marketers must incorporate digital.
“That 56 percent figure is up from 51.5 percent last year, and also represents a record high for the 13 years that the NRF has been doing this survey. Another record: The NRF says the average shopper will do 44.4 percent of his/her shopping online this holiday season.” View the full article on MarketingLand
Magnetic CEO, James Green, offers some tips on how to approach the bidding frenzy this holiday season.
“What tends to happen during a high volume-shopping period like Black Friday and Cyber Monday is, the number of advertisers bidding on audiences increases significantly, which drives up the bid price. As bid prices go up, so does the cost per acquisition, making it much more costly to acquire a customer.” Real the full article on MediaPost