Think it’s too soon to start advertising for Christmas? The numbers prove otherwise.
“Two-thirds of people surveyed in a Bain & Company poll last week reported few, if any, negative feelings about it. One-third even said that the ads put them in a good mood. This receptiveness jibes with the National Retail Federation’s consistent finding that almost half of Americans start shopping for the holidays before Halloween.” View the full article on Yahoo Finance
Magnetic is giving marketers quick tips for the year’s biggest shopping season.
“Tightly tethered retargeting strategies allow advertisers to expand beyond a finite audience, a common barrier for site retargeting. Use intent across the funnel to turn attraction into action.” Download the Magnetic Holiday Marketing Guide
Mobile devices have become an integral part of a consumer’s path to purchase.
“Fully 60% of mobile device users said they were likely to respond to retail-related mobile ads that contained information about discounts and sales, the most popular response by a long shot. Product reviews (36%) and product information (35%) rounded out the top three.” Learn more on eMarketer
This Holiday season, it is predicted that retail spending will increase by 4-4.5%, bringing total spend to $986 billion.
“The consultancy also reports that 84% of consumers are using digital tools, either before or during their shopping excursions. And because those shoppers make purchases at a 40% higher rate than those who don’t, Deloitte is encouraging stores to flex their digital marketing muscle as much as possible.” Read the full article from MediaPost
This past Tuesday, Magnetic kicked off Attribution Revolution: The Mobile Seriesat New York City’s Dream Downtown. Our panel discussed the mobile changes currently facing advertisers, best practices, and how the industry can help to solve for cross-device attribution. Discussions centered around mobile challenges and opportunities for marketers, including cross-device targeting, tailoring the user experience for mobile, and the importance of incorporating all devices into your attribution model.
The panel included:
Moderator: James Green, CEO, Magnetic
Panelists: Duncan McCall, CEO, PlaceIQ
Dwight Crow, Product Manager for Direct Response Advertising, Facebook
Nick Jordan, SVP of Product, Tapad
Paul Pellman, Head of Adometry, Google
Some of our favorite panelist quotes of the evening circulated around the importance of understanding user behavior on all screens and devices:
“If you don’t have a cross-device strategy, you don’t have a mobile strategy.” - Nick Jordan
“Mobile adds another dimension to attribution.” - James Green
“Unless you are giving us cross-device, you are not getting the results you want.” – Dwight Crow
“Creative must feel comfortable on the device. Don’t focus on screen size, focus on tailoring user experience.” – Nick Jordan
Magnetic will be at the J.D. Power 2014 Automotive Marketing Roundtable on Oct. 14 – 16. Our CEO, James Green, will moderate a panel called: “Looking Under the Hood: Exploring Ad Viewability and Issues Related to Bots and Suspicious Traffic.” This interactive discussion will educate auto brands on the true meaning of viewability, and share insights on how to combat ad fraud and block the bots.
Regardless of whether you’re an advertiser or publisher buying inventory direct or via an exchange, it’s in your best interest to ensure your ads are actually viewed. Watch the below video to learn more about viewability in display advertising.
Viewability originated as a simple matter of determining whether or not an ad was seen on the screen. It has now morphed into a complex matter involving real-time and programmatic buying, with a need for standardized viewing metrics. The brunt of the issue comes from sites (also referred to as “bad actors”) that claim to have what appears to be significant traffic, and offer those impressions on exchanges. These sites don’t provide audiences with content and/or useful information, and instead are hyper-focused on generating traffic (commonly referred to as “suspicious”) and fraudulent clicks.
The automotive industry never sleeps in the world of online search. Magnetic’s search data from summer 2014 revealed the top auto industry searches across car manufacturers and auto-related search categories.
Advertisers within the automotive vertical have the opportunity to turn prospects into car intenders through the power of search intent and data-driven display advertising.
Before retailers can convert customers, they must first attract them. This is becoming a lost art, but search retargeting can provide the data and customer strategy to restore it – just in time for the holiday sales season of 2014.