Valentine’s Day should be celebrated the entire week if you ask us! Who doesn’t love flowers, jewelry, and chocolates?
According to Magnetic’s insights, spikes in search activity can show marketers the way to consumers’ hearts for next year’s holiday. (Hint: search retargeting may be most effective between February 3-12.)
Magnetic looked at searches over the two week period preceeding February 14th and identified definitive trends related to Valentine’s Day-themed searches. Top searches during this time frame included Valentine’s Day-related categories such as online flower delivery, online flower coupons, diamond jewelry, and various chocolate brands.
Click on our info-graphic below for more insights!
With over 500,000 searches this year for the phrase “Best Super Bowl Commercials 2014,” it is no surprise that advertisements during the big weekend directly influenced consumers to search online for specific brands. This year, the most searched-for brands reached consumers through a variety of tactics, including social media, commercial advertisements, and live appearances. Brands of note included Maserati Ghibli, Puppy Bowl, Budweiser, Buffalo Wild Wings, and Bruno Mars.
Magnetic captured popular search queries driven by this year’s Super Bowl across a variety of categories, including brand and product-level keywords. CPG, entertainment and auto were among the most widely searched for verticals. One great example was Maserati Ghibli’s commercial, which generated over 200,000 searches and 2 Million YouTube views. Many viewers searched online for the Maserati product, and even more specifically, for the price of the advertised vehicle – which happened to be left out of the commercial.
Click below for a deeper look into what consumers searched for this Super Bowl weekend!
Magnetic took Deer Valley by storm at Media Post’s Search Insider Summit Dec 8-11th. Hundreds of top digital marketing execs gathered from across the country for panels, roundtable discussions and networking aimed at deciphering today’s top innovations and challenges facing the digital advertising industry.
On the final day of the summit, Magnetic CEO James Green took part in an expert panel entitled “Can You Hear Me Now?” alongside industry experts representing very diverse viewpoints. The panel focused on voice command gadgets and the future of wearable technology.
James’ panel covered topics including:
Evolution of voice/gesture assistance technology and voice search
Popular products like Siri and Google Glass
Evolution of these technologies over the past year and how far we’ve really come
On the evening of 11.12.13, Magnetic welcomed Chicago’s top digital ad execs to Interactive Insiders for an exclusive evening of cocktails, dinner, and lively discussions at David Burke’s Primehouse. Our guests represented a diverse cross section of digital marketers in the Chicago area, all with a shared interest in the evening’s focal point, “Embracing the Dynamics of Multi-Screen Consumers.”
The expert hosts included Magnetic’s CEO, James Green, Josh Dreller from Kenshoo, and Kalyana Prattipati from Accuen. Each speaker contributed a unique view on the evening’s topic and helped incite meaningful discussions around current challenges and potential solutions. Dreller kicked off the evening with insight into the growth of multi-screen engagement, sharing proprietary research from Kenshoo on the “Three World Screen.” This sparked a lively debate regarding shopping behaviors across screens, with a particular focus on mobile devices. Prattipati then transitioned into an engaging conversation on how marketers can embrace the new multi-screen ecosystem. Green closed the evening by sharing insight on potential solutions for measurement across screens, and why marketers need attribution modeling now more than ever.
Stay tuned for our future events coming to a city near you!
Get ready for some fun competition on the slopes at this year’s Search Insider Summit, December 2013!
Magnetic is sponsoring the first-ever ski competition Search Insider Summit (SIS) at Park City, Utah’s Deer Valley Resort December 8-11!
We welcome skiers of all levels to join us for two days of competition down Deer Valley’s famed Nastar race hill and throughout Deer Valley’s Ski Resort (#1 ski resort in North America by the readers of SKI Magazine).
We’ll film the entire competition with our own video crew and equip competitors with G0-Pro cameras to record their individual runs. Afterwards we’ll review all footage in order to award prizes to the winners across our unique and fun categories: Fastest, Best Wipeout, Best Ski Run, Best Form, Most Original Style and more! Winners will be announced at the Magnetic-sponsored SIS cocktail party on Tuesday, December 10th @ 6:30pm.
If you plan to attend this winter’s Mediapost Search Insider Summit, be sure to check back with us on more details for the competition!
Confirmed attendees for this year’s Search Insider Summit event include brand marketing executives from Unilever, IBM, Expedia, Walmart, Experian, AARP, Best Western, The Home Depot, Williams Sonoma and more.
Magnetic CEO James Green attended Chicago’s DMA2013 on Oct. 14th to moderate an expert panel focused entirely on attribution. The panel, consisting of digital ad industry experts from C3 Metrics, Google, Adometry and Adobe, represented a wide array of outlooks on current attribution models, how measurement varies depending on campaign type, viewability, and ways to make attribution actionable.
James’ panel “Attribution: Who Gets Credit for Online Purchases,” included the following speakers:
This past week Magnetic brought its famed Viewability Roadshow Series to the West Coast, landing in San Francisco and Los Angeles for back-to-back evenings of networking, cocktails, and expert insights.
Following an energetic hour of networking and cocktails at San Francisco’s Clift Hotel, guests joined a panel discussion focused on “RTB: The Good, The Bad and The Ugly.” Magnetic’s CEO James Green moderated a group of industry trailblazers, including John Battelle of Federated Media, Mark Donovan of comScore, Ian Johnson of IPG Mediabrands Audience Platform, and Scott Knoll of Integral Ad Science.
Catch up on the panel’s engaging discussion via some of the evening’s top tweets:
Scott Knoll from @Integralads, what keeps you up at night? The above or below the fold lexicon. #viewability #RTB #AttributionRevolution
What are the various types of fraud? Clutter, stacking and bots. 90% of fraud is coming from bots. @Integralads #AttributionRevolution
@scrippscomm How do you make fraudulent activity less cost effective for actors commit that fraud? @johnbattelle #AttributionRevolution
How can industry players change attribution modeling to solve for viewability? #AttributionRevolution #viewability #adtech #SF
RTB offers canvas on which to be creative again. Innovation budgets could help solve for viewability. @johnbattelle #AttributionRevolution
@JamesANGreen Final thought: We do what buyers tell us to do. We want to do what’s right. #AttributionRevolution
Following San Francisco’s event, The Viewability Roadshow traveled to its second stop in the West Coast series, arriving at Los Angeles’ SLS Hotel in Beverly Hills. Guests enjoyed evening cocktails and appetizers on the SLS’s beautiful Garden Terrace. For our expert panel, we welcomed two panelists back from our SF event (Mark from comScore and Scott from Integral), and introduced two new So-Cal additions: Autumn White (OMD) and Chris Eberle (Federated Media). The So-Cal crowd of agencies and brands weren’t shy at all when it came to participating in our panel’s discussion!
Check out highlights from LA’s Viewability panel below:
The ad being in view is the initial hurdle we have to get over before we have other performance convos. @joygantic #AttributionRevolution
@JamesANGreen We constantly face challenge of having to measure campaign’s success on last click or last view. #AttributionRevolution
For RTB to get to $8billion annual revenue we need more widespread predictive modeling for performance campaigns #AttributionRevolution
Magnetic’s @JamesANGreen It’s important we’re honest about what’s happening. If we don’t admit to fraud, we won’t resolve it. #AttributionRevolution
How can agencies face the music regarding fraud? How do we explain the challenges we still face in digital? #AttributionRevolution
@JamesANGreen If we own up to challenges now, sooner rather than later, we can proactively help clients understand how to work better.
This is just the beginning of The Viewability Roadshow. This traveling panel series will hit up more cities in 2014. Stay tuned!
For a sneak peak at the panel series and discussions surrounding viewability, check out the teaser video:
Magnetic’s NYC Attribution Revolution kickstarted the Viewability Roadshow by hosting a panel of industry experts focused on Viewability in RTB: The Good, The Bad & The Ugly. Magnetic CEO James Green moderated the panel made up of ad tech’s foremost thought leaders, including top execs from Xaxis, Federated Media, Integral Ad Science, and comScore.
The panel covered a wide range of industry hot topics, evident in the event’s Twitter coverage:
@wtknapp “2.5 years ago only 20% of pubs revenue was generated thru exchange traded media. Today it’s closer to 60%.” #viewability