About Author: Aaron Doades

Posts by Aaron Doades

  • I recently participated on a panel at Brand Innovators E-commerce. The title of the panel was “Big Data Meets E-commerce,” moderated by Mike Peralta, COO at MediaMath, and it included...

    What does big data mean to you?

    I recently participated on a panel at Brand Innovators E-commerce. The title of the panel was “Big Data Meets E-commerce,” moderated by Mike Peralta, COO at MediaMath, and it included...

    Continue Reading...

  • Sometimes the devil is in the details. That’s definitely the case with search data and search retargeting. Search data is the basis of search retargeting. But it is also the...

    How To Use Search Retargeting Data for Site Retargeting

    Sometimes the devil is in the details. That’s definitely the case with search data and search retargeting. Search data is the basis of search retargeting. But it is also the...

    Continue Reading...

  • Last month, we started looking at the types of keywords that make search retargeting campaigns work. This week, we’re going to dive in even deeper by exploring the importance ofsequence in searches and...

    Bringing Order to Sequence in Search Retargeting

    Last month, we started looking at the types of keywords that make search retargeting campaigns work. This week, we’re going to dive in even deeper by exploring the importance ofsequence in searches and...

    Continue Reading...

  • Its one thing to know what search retargeting is, but it’s another to understand how to make search retargeting work. At the heart of search retargeting are keywords (AKA –...

    Understanding Keywords In Search Retargeting

    Its one thing to know what search retargeting is, but it’s another to understand how to make search retargeting work. At the heart of search retargeting are keywords (AKA –...

    Continue Reading...