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News Round Up



People On The Move





People On The Move





agency spy3/4/14
Tuesday Morning Stir





News Round Up





agency spy2/3/14
Monday Morning Stir





When the CEO Burns Out





The Truth About Big Data



Past Press 2012



12/24/12Advertising Industry Forecast for 2013
12/24/125 Ways To Push Your Company Past The Startup Phase

 12/19/12The Most Common Misconception of 2012: Display Looks Like Search

12/17/125 Ways To Push Your Company Past The Startup Phase
12/12/12Breaking Down Myths About Big Data With James Green of Magnetic
12/10/12The Biggest Disruptions to Hit The Ad Industry in 2012
12/5/12From Tablets to mHealth: Gearing up For CES 2013
11/30/12Marketing Morsels From: Magnetic’s James Green
11/28/12Water Cooler Talk: What Ad Agency Execs are Thinking about Digital Marketing Metrics
11/26/122012: The Year of Ad Targeting
11/20/12Top-10 Predictions for Real-Time Bidding 2013
11/6/12Magnetic CEO: Saying “No” to Steve Jobs
11/1/12Looking Under The Hood of RTB
10/29/12Predictions For The Future of Advertising & Media
10/24/12See You At The Voting Booth: Political Search And Display Strategies
10/18/12What Kids Can Teach Us About Marketing’s Future
10/3/123 Reasons Why Current Attribution Models Are Falling Short (& Possible Solutions)
10/1/12Will Search Engines One Day Be Overcome With Display Ads?
9/27/12Embracing The Attribution Revolution
9/27/12RTB Is Growing Up
9/26/12Part 2: A Bird’s Eye View of the Search & Display Lumascapes
 8/13/12Water Cooler Talk: Mom’s Are the It Demographic, But Misunderstood
9/05/12Hunting With Data
9/04/12Data Hunting Season: The Most Effective Times Of The Year To Add Data To Your Media Plan
8/30/12Google Study Dives Into Multiscreen Madness
8/29/1210 Agency CEO’s Told Us What Their Summer Jobs Were When They Were Kids
8/29/12A Bird’s Eye View Of The Search & Display Lumascapes 
8/06/12Targeted Advertising: Gaining Ground For Branding Campaigns
7/30/12Mobile and the Disintermediation of Traditional Search
7/30/12Retargeting Firm Magnetic Buys Ad Platform Adnamic
7/30/12Search Retargeting Firm Magnetic Acquires Platform Technology Adnamic
7/26/12Which Ad Attribution Model Should You Use?
7/9/12Not All Digital Ads Are Created Equal
7/5/12“Search” Beyond the “Engine”: Alternative Search Sites
6/18/12Successful Entrepreneurs Don’t Have an Exit Strategy
6/13/12The Pros And Cons of Coupling Data and Media
6/11/12Premium Content V. Audience Data: Which Is Best For Marketers?
6/11/12Beyond Google – Tap Into the Alternative Search Engine Data Opportunity
6/8/12Venture Capital Deals
6/7/12Magnetic Raises $10MM to Ensure Ads Are Relevant, Wherever Web Users See Them
6/7/12Magnetic Gains Added Monies, Considers Mobile Search Retargeting
6/7/12500% growth? 10M in new cash? Steve Jobs-trained CEO? Magnetic has it all
5/18/12Facebook’s Gettin’ Down On Friday
5/14/12Embrace Science and Big Data: The Attribution Revolution
5/9/12A Search Retargeting Guide For Search Marketers
4/16/12Search Beyond Search Engines Can Yield Valuable Data For Advertisers
4/11/12What Does Big Data Mean to You?
4/5/12As Google goes semantic, some web analysts are already there
4/3/12People On The Move
3/30/12New Hires: The Weekly Rundown
3/30/12Industry Update
3/29/12Industry Moves: Magnetic
3/27/12James Green to Speak at Top Industry Events in April
3/15/12Magnetic Adds Three New Offices In 2012, Announces Huge 2011 Revenue Growth
3/7/12How To Use Search Retargeting Data for Site Retargeting
2/21/12All Marketers Are Geniuses: Moving from Ubiquity to Specificity
2/17/12Bringing Order to Sequence in Search Retargeting
1/27/12Marketing Wisdom for 2012
1/20/12Hold on to Your Customers Through Retargeting
1/20/12Display’s The Thing
1/18/12Understanding Keywords in Search Retargeting
1/17/125 Tactics for Combining Search and Display



Past Press 2011



12/27/11New Hires: A Look At Late December
12/21/11Fixing The Agency Disconnect Between Search & Display Buyers
12/19/11The Future Of Display: What’s Ahead for 2012
12/16/11Sales and Marketing People On The Move
12/16/11Industry Moves: Lou Pine Joins Magnetic
12/15/11Magnetic Appoints Lou Pine as New VP of Sales
12/7/11All Marketers Are Genuises: Keeping up With the Searchers
11/23/11Search Vs. Display: Which Will Come Out On Top In 2012?
11/16/11Search Intent: The Human Psychology Supporting Online Advertising
10/26/2011All Marketers Are Geniuses: “Smart is In”
10/26/2011Tips For Checking Your Holiday Retargeting List Twice
10/24/2011Welcome aboard: Green is new CEO at Magnetic
10/24/2011Looking for the Open Spaces in the LUMAscape
10/20/2011Magnetic Gets New CEO
10/19/2011Magnetic Appoints James Green CEO
10/11/2011Inside Google’s Debate Over Search Retargeting
9/19/2011All Marketers Are Geniuses: “Cut the B.S.”
9/13/2011A Marketer’s Guide to Advances in Retargeting
9/6/2011Defining the Future of Search
9/6/2011Rethinking the Future of Search
9/5/2011Display Advertising Reaches for the Stars
9/2/2011Why Display is Changing the Value of Search
9/1/2011How do Search Marketers Overcome the Creative Challenge in Display Advertising?
8/22/2011Four Customers, Severn Steps: Executing Site & Search Retargeting
8/12/2011All Marketers Are Geniuses: You either have it, or you don’t
7/28/2011Display Industry Execs Call For Education On Data Use
7/25/2011Summer Travel Search: Are We There Yet?
7/21/2011Magnetic Has A Rep for Search Retargeting
7/19/2011Magnetic Adds Site Retargeting To Search For Display Ads
7/15/2011Self-Service for Search Retargeting
7/13/2011All Marketers Are Geniuses: How to Leverage (and Streamline) Data for Marketing Success
6/30/2011All Marketers are Geniuses: An Introduction
6/17/2011Online ad spending up, venture capitalists look for next big thing
6/12/2011Five New (and powerful) Targeting Methods
6/9/2011What SEM is Not
6/3/2011Is Search Engine Marketing Advertising?
5/25/2011Stop Pretending That Search Engine Marketing Is Advertising
5/17/2011Start-Up Watch COD: Magnetic delivers search retargeting to millions and millions
5/16/2011Magnetic and C3 Metrics target “full funnel” attribution
5/4/2011Search Retargeting – Where Search and Media Meet
5/2/2011Google To Unveil Re-Marketing Tools, Improve Personalization
4/29/2011Think Piece: Search Ads Suck
4/29/2011Is Search Advertising the Worst Form of Advertising?
4/28/2011Olive Media Zeroes in with Search Retargeting
4/27/2011Magnetic, C3 Metrics Help Marketers Refine Ad Targeting, Search
4/26/2011Why Search Is the Worst Form of Advertising (but Best form of Targeting)
4/26/2011Olive Media Adds Search Retargeting To Online Ad Solution
4/26/2011Stored Searches Trigger Targeted Digital Display Ads
4/20/2011Part 2: Seeing the Future – Architecture & the Product Roadmap
4/12/2011Straight from Ad:Tech – Magnetic Shares Insights
4/8/2011CEO Showcase: Magnetic
4/6/2011Magnetic: Online ad industry needs more transparency
4/5/2011Magnetic Continues To Focus On Search Retargeting Data, Adds Media Says CEO Shatkin-Margolis
4/4/2011Entrepreneur’s Spotlight
4/1/2011Industry Moves: Magnetic; TagMan; Engadget; Digitas
3/29/2011Welcome Aboard: Jonathan Penn Joins Magnetic as VP of Sales
3/27/2011Engineering Kimono
3/24/2011Explainer: Retargeting
3/24/2011Looking At Web Site Content Through Search Engine Eyes
3/24/2011The Two Jobs of a Great Engineering Team
3/22/2011Magnetic Issues Call for Greater Transparency
3/18/2011Search + Display + Attribution Modeling = Transparency
2/16/2011Data 101: Targeting Display



Past Press 2010



12/13/2010Search Data, Baby, And Where To Find It
12/3/2010Display Gets Self-Serve Search Retargeting
12/3/2010Magnetic Debuts Self-Service Search
12/2/2010Magnetic Gets More Attractive With Self-Service
12/1/2010Search Marketers Get Comfortable Buying Display and Video Ads In 2011
10/31/20105Qs With Magnetic CEO Josh Shatkin-Margolis
10/19/2010Search retargeting company Magnetic unveiled a solution to help retailers serve dynamic display ads
10/19/2010Magnetic Attracts Tumri For Dynamic Retargeting
10/19/2010Magnetic, Tumri Hold Hands
10/19/2010Magnetic And Tumri Expand Dynamic Retargeting Tools Across Web
10/18/2010Magnetic, Tumri partner for product-specific ads
9/23/2010Why Not Ad Retargeting?
8/14/2010BrightRoll Links with Magnetic to Bring Search Engine Retargeting to Online Video Ads (Video)
8/11/2010BrightRoll Exchange (BRX) and data exchange Magnetic announced a partnership
8/10/2010Serve Re-Targeted Video Ads with BrightRoll, Thanks to Magnetic Deal
8/10/2010BrightRoll, Magnetic partner for retargeted video ads
8/10/2010Search re-targeting specialist Magnetic has developed a solution for video ad networks
8/10/2010BrightRoll Partners With Search Retargeting Firm Magnetic
8/10/2010Magnetic Brings Search Retargeting to Online Video Ads
8/9/2010Accounts and People of Note in the Ad Industry
8/8/2010Executive Moves
7/16/2010Search Agency Update – What Are Companies Up To?
7/13/2010Cynopsis: Digital – Executive Movers
7/13/2010Welcome Aboard: Industry Hirings & Promotions
7/13/2010Peralta Joins Search Retargeting Company Magnetic As COO
7/2/201011 Inventory Sources For Keyword Marketers
6/29/2010Hot companies for search retargeting
6/18/20105Qs With Magnetic CEO Josh Shatkin-Margolis
6/17/2010Got Funds? Magnetic Brings Home $4 Million
6/16/2010Retargeting Ad Tech Attracts Money, More Interest
6/16/2010Search re-targeting start-up Magnetic is announcing a new solution today to enable advertisers to buy display media and search data together
6/16/2010Magnetic Raises Another $4 Million; CEO Shatkin-Margolis Discusses Search Re-Targeting Usage
6/16/2010Magnetic Secures $4 Million In VC Funding
6/16/2010Magnetic raises $4M to target ads using search data
6/16/2010Re-Targeter Magnetic Raises $5 Million First Round
5/29/2010Magnetic Brings New Revenue To Parked Domains
5/28/2010Magnetic Finds Display Polarity Through Search Retargeting
5/26/2010Magnetic Enables Advertisers to Retarget Search Data to Target Audiences Higher Up The Purchase Funnel
5/24/2010Search data marketplace provider Magnetic is announcing an integration with ad networks interCLICK and Undertone Networks
5/22/2010Got Funds? Magnetic Rakes In $1.25 Million Before Formal Launch
5/17/2010Can Search Advertisers Play in Display’s Backyard?
4/27/2010Efficient Frontier Ties Search to Display with DSP Launch
4/1/2010Magnetic Bringing Transparency To Customer Segments In Display By Leveraging Power Of Search Says CEO Shatkin-Margolis
3/31/2010How Yahoo’s Search Retargeting Platform Delivers Many Happy Returns
3/25/2010Google Retargets AdWords Remarketing Tool
3/22/2010Magnetic launches search-based remarketing platform
3/22/2010Magnetic Brings Search Re-Targeting To The Masses
3/22/2010Magnetic CEO Discusses $1.25 Million Funding And Company Launch
3/22/2010DoubleClick Lead Architect Launches Search Retargeting Platform
3/22/2010Magnetic Hopes To Attract Search Data